[AMCI TESTING] Press Release – 6.15.2020

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“Decide” by AMCI Testing is the auto industry’s first 3rd party comparison “campaign in a box”

Better, faster, cheaper – Get all three with “Decide”

LOS ANGELES, JUN 15, 2020 / — Consumers, OEMs and dealers are rapidly adapting in the wake of Covid-19 pandemic with increased digitization, more customized services, faster response times and more information they can really trust. AMCI Testing is answering this call with “Decide”.
For over 35 years AMCI Testing has been the trusted source for Certified 3rd party evaluations. Our extensive testing is the gold standard in the industry. It does however take time that in many cases, OEM’s no longer feel they can afford in this hyper competitive environment. In developing “Decide” we focused on the core, quality elements of our testing and our clients’ need for speed, lower cost and seamless distribution of content. The result is a fully integrated, customized “campaign in a box” that is ready to go live in under three weeks.

A “Decide” program includes:

  • AMCI Testing’s consumer-focused evaluation with Certified competitive advantages
  • High quality video content demonstrating the result of our unbiased testing results
  • Distribution across the widest possible consumer touchpoints: OEM website, Dealer website, Paid Media, Owned Social Media, 3rd Party sites, CRM, PR, Influencer and print

 

“Online shopping and 3rd party sites are dominating messaging and decision making, it’s hard for the Brand voice to be heard,” says AMCI Testing CEO David Stokols. “If automotive brands want to differentiate themselves, they need to stand out, but they also need credibility to build trust. Today’s environment has clearly shown the market needs AMCI Testing Certified 3rd party evaluations more than ever. “Decide” provides a faster more affordable solution that is right for the times.” Stokols continues, “AMCI Testing provides the industry with compelling, defensible product proof points upon which strong brands can be built. We will continue to innovate with products like “Decide” to help brands tell compelling stories and exceed consumer expectations.”

About AMCI Testing

For over 35 years we have delivered certified, product truths. 250,000 tests on over 4,000 vehicles with over 1,000 certified claims. No certified claim has ever been successfully challenged or modified by any competitor. We help brands compete on facts, credibility and integrity. www.amcitestingresults.com  

[AMCI Testing] Press Release – 5/19/2020

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Public mistrust of messaging during COVID-19 drives growth for AMCI Testing’s Certified 3rd party evaluations

45% growth is proof that consumers insist on trusted, credible sources when in the market for a new vehicle.

LOS ANGELES, May 19, 2020 / — The COVID-19 pandemic has shown that in the face of “fake news”, consumers are gravitating toward trusted, credible sources of information. Economic uncertainty is amplifying this need across brands with an even greater impact on high priced items like automobiles. More models are competing for the same consumers across a multitude of platforms and media. There are overwhelming numbers of confusing, convoluted and unsubstantiated product claims. It is no wonder auto buyers are confused and distrustful. To have further control, they have migrated to doing most of their shopping online which has only added to the confusion.

If automotive brands want to differentiate themselves, they need to stand out, but they also need credibility to build trust. OEMs are discovering this, leading to 45% growth in the AMCI Testing business over the last 2 months. Today’s environment has clearly shown the market needs AMCI Testing Certified 3rd party evaluations more than ever.

Over 35 years ago, AMCI Testing was established to provide unbiased, 3rd party claim substantiation in a similarly confusing environment of competing manufacturer claims that needed to be proven to the satisfaction of the Federal Trade Commission (FTC). Since then AMCI Testing has conducted over 250,000 tests of over 4,000 vehicles. AMCI Testing has certified and guaranteed over 1,000 claims that have never been successfully challenged by any entity. OEMs and consumers know and trust AMCI Testing to deliver product truths.

AMCI Testing uncovers meaningful product truths that are relevant and understood by consumers. We identified the incredible smoothness of the Lexus LS400 that lead to the famous “wineglass” demonstration TV commercial. Most recently Porsche turned to us to prove the real-world, as opposed to EPA theoretical range, of the Porsche Taycan BEV. There is no such thing as product parity if you seek and explain product truths. Consumers want truth and AMCI Testing always delivers.

“In this era of great skepticism and uncertainty, it’s never been more critical for OEMs and dealers to keep their focus on consumer needs. That means accepting the most compelling messages may often come from independent, trustworthy 3rd parties,” says veteran automotive executive and advisor, James E. Press.” AMCI Testing has, for over 35 years, been the go-to source of product truths for OEMs, dealers and their consumers.”

AMCI Testing is constantly developing new scientific procedures and tests in emerging technologies like CASE (Connected, Autonomous, Shared, Electrified). We can execute over 450 (and counting) different scientific tests to every aspect of an automobile. No challenge is too great or too small for our legendary, talented team.

In summary, David Stokols, CEO of AMCI Testing expressed his lifelong commitment to the principles of AMCI Testing stating,” we are dedicated to providing  the auto industry  with compelling, true and defensible product proof points upon which strong, stable and reliable brands are built.”

About AMCI Testing

For over 35 years we have delivered certified, product truths. 250,000 tests on over 4,000 vehicles with over 1,000 certified claims. No certified claim has ever been successfully challenged or modified by any competitor. We help brands compete on facts, credibility and integrity. www.amcitestingresults.com  

[AMCI Testing] Press Release – 5/9/2020

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AMCI Testing Responds to MotorTrend Calling Their Real World Range Testing of the Porsche Taycan A “Guesstimation”

MotorTrend Calls AMCI Testing’s Certified Results A “Guesstimation”—They’re Wrong…Here’s Why

LOS ANGELES, March 9, 2020 / — AMCI responds to MotorTrend’s assertions that its EV-range protocols and results are more accurate than theirs. As a service to fact-minded readers, automotive consumers, and Porsche, the company looks to set the record straight.

All Testing Is Not Created Equal

In the recent MotorTrend story they cite AMCI Testing’s Certified range results for Porsche’s Taycan before countering with the phrase, “Now it’s our turn, and MotorTrend does it with proper instrumentation, not guesstimation.” Here are the facts related to AMCI Testing’s Certified protocol (and how it compares to that of MotorTrend):

  • AMCI Testing started with 100% charge and ran both cars in tandem until limp-home battery exhaustion—the only real-world approach to verifying total vehicle efficiency and range
  • AMCI Testing ran the maximum-range configuration for five full days and nearly 1,400 miles, then ran the normal-driving configuration for another five full days and another nearly 1,400 miles. That is ten days (two shifts/day) and just under 2,800 total miles of range testing
  • MotorTrend’s “normal mode” range for the Taycan Turbo S was a partial-charge extrapolation from a single 88-mile loop, and its “range mode” performance was a partial-charge extrapolation from just two 88-mile loops. It appears that MotorTrend never completed (or assessed range over) a single, complete, discharge cycle
  • AMCI Testing Certified and reported the results from every mile of testing that was run—MotorTrend employed some type of “data cleaning” according to their description
  • In normal mode, AMCI Testing only Certified a combined City/Highway range figure, because that’s precisely what we tested. MotorTrend evidently used a further-truncated portion of their one-loop, 88-mile dataset to then break out distinct figures for both city and highway driving (evidently extrapolating from 48.4 miles of city driving and 39.6 miles of highway driving)

Please click here for AMCI Testing’s full protocol and results.

In short, Certified real-world testing requires significant resources, proven repeatability, and detailed protocols designed to anticipate and address every significant variable. MotorTrend actually did a fine job given the time and budget constraints of an editorial publication. But those constraints can and will introduce inaccuracies. In this case, AMCI Testing’s much-more-extensive test procedures repeatedly resulted in an additional 24 miles or 9% greater range than the findings in MotorTrend’s extrapolative tests.

About AMCI Testing

For brands that choose to compete on facts, credibility, and integrity, AMCI Testing is the industry’s third-party consultant of choice. AMCI Testing’s results are independent, and have assisted manufacturers in vehicle development and unbiased competitive-product assessments for more than three decades. Our rigorous protocols and perspective are uniquely rooted in real-world consumer benefits; i.e., we work to highlight product differences that matter. The result is better vehicles—and AMCI Testing Certified Claims that consumers can trust. In 35 years no AMCI Testing Certified Claim has ever been successfully challenged—because we approach vehicle testing like no other entity in the business.

CONTACT: Guy Mangiamele, Director of Vehicle Testing, gmangiamele@amcitestingresults.com